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Nine Provinces Agree to Let Canadian Wineries and Distillers Sell Directly Across Borders
Premiers frame the deal as a way to bolster homegrown producers as U.S. tariff threats loom
Published: July 27, 2026
Nine provinces have signed on to a new agreement allowing wineries, breweries and distilleries to sell directly to consumers in other parts of Canada, chipping away at longstanding interprovincial trade barriers. The deal comes as producers brace for a fresh round of U.S. tariffs threatening a wide swath of Canadian exports, including alcohol.
Ontario, British Columbia, Alberta, Saskatchewan, Manitoba, New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador have all signed, while Quebec and Yukon have signalled they intend to join later. Nunavut and the Northwest Territories opted out, citing their unique circumstances.
Industry groups welcomed the move but called it a starting point rather than a finish line, urging governments to fold alcohol into Canada's broader mutual recognition framework so products approved in one province could be sold anywhere in the country.
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